To evolve Hallmark’s long running “Care Enough” campaign, we added several heartfelt and emotional stories centered around moments of caring. With the oversaturation of traditional messages during the holidays, we showed less expected moments of caring with different kinds of families. The holiday work was so loved we signed on to shoot several more stories over the course of the last year for Valentine’s Day, Mother’s Day, and other everyday caring moments. Through our work, we helped position Hallmark as a ‘caring company’ reflecting authentic storytelling moments with the hope these stories can cause a ripple of positive change in the world.
BEER, DIGITAL CAMPAIGN
Planters wanted a big idea that would really get the message that he’s your “WingNut” out there. The only nut that always has your back, no matter what. So what better way than combining two of the greatest things in the world, nuts and beer?
CLIENT: OSCAR MAYER
FILM, DIGITAL, SOCIAL, STUNT
To combine the worlds of tech, finance and food in a bold new way, and set a new standard for cryptocurrencies across the world, Oscar Mayer created the first and only digital currency backed by the gold standard of bacon - Oscar Mayer Bacon.
Then we created our very own tech guru, Keith Sizzle, to introduce it to the public.
CLIENT: P3 (Portable Protein Packs)
The 3PM Slump is a campaign built out of a real-life truth. No matter where your day takes you or what your job is, right around 3PM is when you need some energy. With P3, you can combat that dreary, drowsy or just plain slumpy feeling with protein-packed meat, cheese, and nuts.
We partnered with Baker Smith of Harvest Films, and brought The 3PM Slump into the live-action world to see what it actually looks like when the 3PM Slump hits. Turns out, it’s quite funny. From TV to social, we used our slumping office to create hilarious and memorable performances that are tough not to laugh at.
Esurance knows home & car improvement tips. The Scott Brothers know home improvement & music. So who better to work with than Jonathan and J.D. to help make those tips as fun as possible? Together, we formed DIY Ditties, a corny, yet super fun and educational way to help Esurance customers improve their home and cars.
ROLE: Personally came up with the idea at Razorfish, and Leo Burnett executed it.
CLIENT: OSCAR MAYER
TV, OLV, SOCIAL, EXPERIENTIAL
Oscar Mayer’s mission to get a better hot dog in every hand doesn’t stop at making every one of our hot dogs better. In the summer of 2018, we went to great lengths AND new heights to get our better hot dogs in every hand by adding Super Hotdogger, a jetpack-powered hot dog hero, to our Wienerfleet.
Accompanied by his trusty sidekicks, the Hotdoggers, this strong, silent hero is on a mission to get a better hot dog in every hand. Why? For the love of hot dogs.
OLV, APP, EXPERIENCE
Every Tuesday, with their brand-new, global app, T-Mobile Tuesdays, they're giving away free stuff and epic prizes to their customers just to say, “Thanks for being with the Uncarrier.”
ROLE: Lead copywriter
CLIENT: OSCAR MAYER DELI FRESH
Oscar Mayer is in pretty much every fridge in America. And when you make your sandwich with Oscar Mayer Deli Fresh, you get all the good of the deli, no artificial preservatives, and no added nitrates and nitrites. Make every sandwich count with Oscar Mayer Deli Fresh.
CLIENT: THE BOLD BUTCHER
PITCH, BRANDING, LAUNCH, FILM, SOCIAL, DIGITAL
After we won a competitive pitch for the business, The Bold Butcher came to us with a broad yet intriguing challenge - launch our new brand and make literally every asset we need. So that’s what we did.
Through design and copy, we created a whole brand identity from scratch. We incorporated their icon - a giant cleaver. Then we took that cleaver and brought it into every asset we created. By launch, we created around 25 social videos from slow-mo food falling to hacking up ramen, an Instagram, Facebook and website, and a documentary telling the story behind the making of the Bold Butcher cleaver.
This was a super fun project allowing us to help win a piece of business, flex our campaign creation muscles, and hone our creative direction skills
CLIENT: OSCAR MAYER HOT DOGS
No matter if you start with hot sauce, peanut butter, or even polarizing ketchup, when you start with a better hot dog from Oscar Mayer, you can do no wrong.
Partnering with SNL-alum Mike Bernstein of Superprime, we took a few scripts, added in some tension, improv, and a couple of great LA actors, and walked away with a few hilarious TV spots.
CLIENT: OSCAR MAYER
Oscar Mayer recently revamped every hot dog for the better by stripping out any artifical preservatives, any added nitrates or nitrates, and any by-products. Now, they're going to great lengths to get those better dogs in every hand. Why? For the love of hot dogs.
From TV to T-shirts, we helped tell the story of Oscar Mayer making their hot dogs even better, and getting those better hot dogs in every hand through every piece of our "For the Love of Hot Dogs" campaign.
My partner and I ran most of the campaign ourselves, from creative direction, edits, and even supervising a team of interns.
OLV, DIGITAL, EXPERIENTIAL
To celebrate Monopoly at McDonald's in 2016, we created a game that gave customers and players what they really wanted - food and cash. We built buzz for the game by surprising drive-thru customers with money in their bag as well as giving amazing odds and prize amounts in the game. Some of the reactions were truly priceless.
TV, OLV, STUNT
No matter what stage you’re on, whether you’re a first-time Team USA hopeful or a hard working parent, everyone can be extraordinary in their own way. For 2016, Kellogg’s wants to know what drives you to unlock the potential of each and every day to be extraordinary. What Gets You Started?
ROLE: Helped create the idea at Edelman, and Leo Burnett executed it.
For a innovation brief, Patron challenged us to come up with packaging designs for a limited edition bottle using new technologies that would expand upon the services of their existing Cocktail Lab app, while telling the story of Patron heritages.
We created several interactive packaging concepts based around telling the story of the craft of Patron tequila through packaging. The first was a Mexicali-style Bluetooth-enabled label which served up four different videos highlighting, farming, distilling, ingredients or mixology depending on which button you pressed. The second was the World’s First Hologram Instagram Cocktail Lab which served up recipes using existing Patron Cocktail Recipes in a 3D hologram using and built exclusively for Instagram.
ROLE: Creator and executor